by Kate H | Oct 17, 2016 | Blog
SickKids debuted their latest donor campaign with a powerful new video: Sick Versus Undeniable. Given the online response in my Facebook newsfeed alone, it could easily be mistaken for the latest Beyonce single. SickKids VS Undeniable is an action packed 2-minute...
by Kate H | Jun 7, 2016 | Blog
If you’re lucky, you get to live your passion every day in a job you love. But sometimes what was love on the first day, is now a source of frustration and stagnation. Instead of being inspired every day, you’re convinced the Matrix is real and you’re...
by Kate H | Feb 5, 2016 | Blog
Using storytelling techniques and motivational psychology to tailor your ask and drastically increase the impact on your donor to inspire them to act. I’m a registered donor with The Canadian Blood Services. It comes with a card that I keep in my wallet next to my gym...
by Kate H | Sep 1, 2015 | Live Events
