Fundraising Storytelling Done Right

Fundraising Storytelling Done Right

SickKids debuted their latest donor campaign with a powerful new video: Sick Versus Undeniable. Given the online response in my Facebook newsfeed alone, it could easily be mistaken for the latest Beyonce single. SickKids VS Undeniable is an action packed 2-minute...
The Story Of Your Future Career

The Story Of Your Future Career

If you’re lucky, you get to live your passion every day in a job you love. But sometimes what was love on the first day,  is now a source of frustration and stagnation. Instead of being inspired every day, you’re convinced the Matrix is real and you’re...
The Power of Story in Fundraising

The Power of Story in Fundraising

Using storytelling techniques and motivational psychology to tailor your ask and drastically increase the impact on your donor to inspire them to act. I’m a registered donor with The Canadian Blood Services. It comes with a card that I keep in my wallet next to my gym...