Adding humour to your presentation is one of the quickest ways to win an audience to your side. However, if done poorly, it’s also one of the fastest ways to create unnecessary enemies. It’s a tool that can cut both ways if not used properly. We break down the top four joke theories as to what makes people laugh.

In the world of social media and today’s gig economy, everyone is marketing themselves in one way or another. How do you know what your brand is when you’re looking in the mirror? How we want to see ourselves and how we are, often times is two different things.