Business Storytelling

The future of all business is about storytelling. As a small business owner who you are is what makes your business unique.
In this workshop you’ll learn how to turn your bottled passion that inspires your business into a powerful story. Inspired by HONY, we’ll help you to identify that pivotal moment in your past that led you to where you are today and how your business relates to the bigger story and vision.
Learn the fundamentals of story and storytelling and how to apply that to your business communications
Identify that pivotal moment that inspired your idea and business.
Build the story of your Why behind what you do, applying key story elements drawn from your past experiences.
Practice telling your professional story that captures and emotionally connects with your audience, builds trust and inspires customers.
Each participant will be given time in small groups to craft their story and get individual feedback on content and delivery. At the end of the workshop, each participant will tell their story to the class.  Each story will be recorded along with feedback and later provided to each participant for future reference.
Once you know the story of why you do what you do, you can then confidently retell your story at networking events, webinar introductions, bio or resume summaries in a way that engages and inspires others to join or to help you.

Limited to 10

*Each participant has an opportunity to practice telling and sharing their story with the group. Once crafted, each story is audio recorded and sent out to each individual participant for future personal or business use.


$125.00 + HST


Thursday, January 26, 2017 6:00 PM - 9:00 PM


Centre for Social Innovation, 215 Spadina Ave, 4th Floor, Alterna Savings Meeting