Know Your Audience

Your story is only as good as the person listening. How do you tailor your message in a way that reaches your target audience?

The success of your story or presentation depends on your ability to connect your message to the person listening effectively. It can mean the difference between getting the job, landing the proposal or securing an investor.

In this workshop you’ll:


Learn the fundamentals of story and storytelling in structuring message to emotionally connect with your audience


Conduct an audience assessment


Create a common language that increases understanding


Identify the knowledge gap between the audience expectations and your message.


Practice adapting your story to different personality profiles.


Create suspense and emotional resonance with your audience


Identify the main personality drivers


$85.00 + HST


Tuesday, February 07, 2017 6:00 PM - 9:00 PM


Centre for Social Innovation, 192 Spadina Ave, Room A


The more you can align your message to your target audience, the better your chances of your message being understood, inspiring or supported.

Learn how to adapt your story to the needs and profile of your audience Increase your chances of success to inspire, move or motivate. The impact of your story depends on it’s ability to connect to and resonate with your audience.

Limited to 16

*Each participant has an opportunity to practice telling, sharing and adapting their story with the group. Once crafted, each story is video recorded. The footage is then sent out to each individual participant for future personal or business use.