Knowing your professional narrative allows you to adapt to any situation more easily and authentically.
Sharing your story allows you to connect on a deeper level, emotionally connecting with your target audience in a memorable way that moves them to action.
You have goals. Big audacious goals! You know what you do and why it matters. Now all you need to do is connect those two things in a way that moves your audience to action.
We help you to leverage stories in business to naturally connect to your message to your audience in a way that engages their attention.
Boardroom standing ovations only happen in the movies. In real life, the best standing ovation you can get is engagement. As a business leader, what you say to inspire and engage your employees and lead to increased performance. To an entrepreneur, it’s a new client. To a professional, a promotion.
In business, you know you’ve succeeded when you get to the end of your presentation and audience starts talking to each other. They have follow-up questions such as “When do we start?” or “How can I get involved?” Everybody wants to work with you!
But grabbing people’s attention away from their cell phone can be the hardest thing to do. Even harder depending on the day of the week and weather. It’s easier to be inside when it’s raining than when the sun is shining.
So how do you share use stories in a way that is exciting and interesting to someone else?
First need to know that key to a good story and the proper structure that unlocks all their power. Scientists have proven, in lab conducted studies with brain electrodes and blood tests on real humans, why stories are so effective. Turns our that stories naturally evoke an emotional response that cause people to pay attention and engages on an emotional level. This makes ideas memorable. Stories present information in a way that’s understandable and are unique in their ability to naturally build trust with others. Stories are persuasive without being slimy or disingenuous.
We help our clients to become better business storytellers!
How We Work
We first look to assess your needs.
Are you working on a presentation? Branding a new venture? Asked to speak at a conference?
Then we go looking for the stories that align with your message and goals.
I ask a bunch of questions. I listen. I record and then I go away……
Story ideas summary.
We work collaboratively to develop and craft them to align with your goals: Inspire, Inform, Engage
Whether that’s that’s your origin story, presentation or speech.
Practice makes perfect.
Now that we have our stories, we focus on becoming better storytellers.
We practice sharing your story with others until it’s as natural as breathing!
What else is included?
Each session is approximately 2 hrs long. They’re recorded that way we can relax knowing any and all great ideas that come up are not missed. You also get a copy of our discussion to refer back to whenever you want.
You’ll also get a custom Professional Narrative Summary that outlines all possible stories that we can use now. It’s also a personal storytellers reference that includes essential storytelling tips and tricks.