SickKids Shows the Rest How It’s Done

SickKids Shows the Rest How It’s Done

  SickKids debuted their latest donor campaign with a powerful new video: Sick Versus Undeniable. Given the online response in my Facebook newsfeed alone, it could easily be mistaken for the latest Beyonce single. SickKids VS Undeniable is an action packed 2...
TELL THE STORY OF YOUR FUTURE CAREER

TELL THE STORY OF YOUR FUTURE CAREER

Like relationships, career paths run their course.   Sometimes we get into something because because we though it would be interesting, but turns out it wasn’t your passion. A job that once was exciting and challenging is now a source of frustration and...
The Power of Story and Fundraising

The Power of Story and Fundraising

Using storytelling techniques and motivational psychology to tailor your ask and drastically increase the impact on your donor to inspire them to act. I’m a registered donor with The Canadian Blood Services. It comes with a card that I keep in my wallet next to my gym...