The Key Difference Between a Story and a Business Story

Five years ago I started my company working out of a co-working space that was filled with other like-minded startups and entrepreneurs. All of us passionate and excited to be turning a passion into a business. It was in the place, full of promise and business naivety...
How to Make People Laugh

How to Make People Laugh

Adding humour to your presentation is one of the quickest ways to win an audience to your side. However, if done poorly, it’s also one of the fastest ways to create unnecessary enemies. It’s a tool that can cut both ways if not used properly.   The same...
Fundraising Storytelling Done Right

Fundraising Storytelling Done Right

SickKids debuted their latest donor campaign with a powerful new video: Sick Versus Undeniable. Given the online response in my Facebook newsfeed alone, it could easily be mistaken for the latest Beyonce single. SickKids VS Undeniable is an action packed 2-minute...